How We Work - Our Strategic 3-Step Process
At Elephant and Rope, we follow a proven, collaborative three-step process to transform your innovative ideas into production-ready platforms. Led by our founder's experience scaling three startups, our approach ensures maximum value and efficiency.
Discover - Understanding Your Technical Needs
We start with a deep dive into your vision, technical challenges, and growth objectives. Through comprehensive technical research and strategic planning sessions, we identify the critical path from your current state to production-ready. Drawing on experience from three "first engineer" roles, we know exactly what questions to ask to uncover hidden risks and opportunities.
Included in this phase
- Technical Requirements
- Architecture Planning
- Technology Stack Selection
- Feature Prioritization
- Risk Assessment
Build - Engineering for Scale
With a clear plan in place, we move into development. We employ agile development practices, continuous integration, and weekly demos to ensure the product evolves with your feedback. Unlike agencies that treat all projects the same, we architect solutions with your growth trajectory in mind, whether you're building an MVP or refactoring for enterprise scale.
Launch - Deploying to Production
We don't just hand over code. Through rigorous testing, infrastructure setup, and deployment automation, we ensure your platform is production-ready. Having deployed systems to the Bank of England and scaled platforms to 170+ companies, we know what "ready for production" actually means. Post-launch, we provide ongoing support to keep your platform performing at its best.
Included in this phase
- Production Deployment. Full deployment to your cloud infrastructure (AWS/GCP/Azure) with CI/CD pipelines, monitoring, and automated backups.
- Technical Documentation. Comprehensive system architecture docs, API documentation, and runbooks for your team to maintain the platform.
- Ongoing Support. Post-launch support to address bugs, performance issues, and technical questions as your team takes ownership.
Our approach - How We're Different
Most agencies have never been the first engineer. They've never had to make an MVP work with £50K in funding and 6 weeks until demo day. We have. That changes everything.
- Founder-Led. Every engagement is led by our founder, Anosh Malik, who's scaled three startups from "move-fast" MVP to enterprise-grade. You're not getting a junior dev. You're getting 15+ years of hard-won expertise.
- Battle-Tested. We've deployed to the Bank of England. We've migrated single-file monoliths to CQRS systems handling millions in transactions. We've led ISO27001 refactors. This isn't theory. It's lived experience.
- Vibe-Free. No buzzwords. No "synergistic strategies." We're here to fix critical bugs, scale your infrastructure, and prevent your platform from collapsing under load. That's it.
- Transparent. Fixed prices. Clear deliverables. Weekly demos. You always know what you're paying for and what you're getting. No scope creep, no surprise invoices.
- Long-Term. We don't build throwaway MVPs. We architect solutions that can scale from 10 users to 10,000 without a full rebuild. Because we've been the one who had to scale it later.
- Security-First. Having led ISO27001 and SOC2 implementations, we build with compliance in mind from day one. It's cheaper to do it right the first time than to retrofit it later.
Ready to scale your MVP or audit your technical foundation?
Based in
- London
3rd Floor, 86-90 Paul Street, London
England, United Kingdom, EC2A 4NE